Cross-cultural consumer responses to cause-related marketing : theoretical insights and future research

Xue, Melanie and Singh, Jaywant (2019) Cross-cultural consumer responses to cause-related marketing : theoretical insights and future research. In: Leonidou, L.C. , Katsikeas, C.S. , Samiee, S. and Leonidou, C.N., (eds.) Socially-responsible international business : critical issues and the way forward. Cheltenham, U.K. : Edward Elgar. (In Press)

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