Singh, Jaywant, Crisafulli, Benedetta and Quamina, La Toya (2020) 'Corporate image at stake' : the impact of corporate crises and response strategies on consumer perceptions of brand alliances. Journal of Business Research, 117, pp. 839-849. ISSN (print) 0148-2963

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Official URL:	https://doi.org/10.1016/j.jbusres.2019.01.014
Item Type:	Article
Research Area:	Research Areas > Business and management studies
Faculty, School or Research Centre:	Kingston Business School
Date Deposited:	09 Jan 2019 09:00
Last Modified:	06 Oct 2020 15:34
DOI:	https://doi.org/10.1016/j.jbusres.2019.01.014
URI:	https://eprints.kingston.ac.uk/id/eprint/42552

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