Relevance of fundraising charities' content-marketing objectives : perceptions of donors, fundraisers, and their consultants

Bennett, Roger (2017) Relevance of fundraising charities' content-marketing objectives : perceptions of donors, fundraisers, and their consultants. Journal of Nonprofit & Public Sector Marketing, 29(1), pp. 39-63. ISSN (print) 1049-5142

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