Customer insights: how managers use market research data to generate product ideas

Sakellariou, E., Karantinou, K. and Goffin, K. (2014) Customer insights: how managers use market research data to generate product ideas. In: 21st International Product Development Management Conference (IPDMC): “Innovation through Engineering, Business & Design”; 15-17 Jun 2014, Limerick, Ireland. ISSN (print) 1998-7374

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