Managing the global front end of NPD: lessons learned from the FMCG industry

Sakellariou, Evy, Karantinou, Kalipso and Poulis, Konstantinos (2014) Managing the global front end of NPD: lessons learned from the FMCG industry. Journal of General Management, 39(2), pp. 61-81. ISSN (print) 0306-3070

Actions (Repository Editors)

Item Control Page Item Control Page