Consumers’ multi-channel shopping experience in the UK grocery sector: purchase behaviour, motivations and perceptions

Harris, Patricia, Robinson, Helen, Dall'Olmo Riley, Francesca and Hand, Chris (2016) Consumers’ multi-channel shopping experience in the UK grocery sector: purchase behaviour, motivations and perceptions. In: 2016 Academy of Marketing Science (AMS) World Marketing Congress: Marketing at the Confluence between Entertainment and Analytics; 19-23 Jul 2016, Paris, France.

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