'Could they have done better?’ Examining customer responses to online service failure and recovery through counterfactual reasoning

Singh, Jaywant and Crisafulli, Benedetta (2016) 'Could they have done better?’ Examining customer responses to online service failure and recovery through counterfactual reasoning. In: SERVSIG 2016 -The Future of Services in the Heart of Europe; 17-19 Jun 2016, Maastricht, The Netherlands.

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