Managerial perspectives on B2B corporate brand management: preliminary insights from UK businesses

Simoes, Claudia and Singh, Jaywant (2015) Managerial perspectives on B2B corporate brand management: preliminary insights from UK businesses. In: British Academy of Management (BAM) Conference 2015: The Value of Pluralism in Advancing Management Research, Education and Practice; 08-10 Sep 2015, Portsmouth, U.K..

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