Marketing luxury brands across Asian markets: an investigation of consumer luxury value perceptions in China, India and Indonesia

Shukla, Paurav, Singh, Jaywant and Banerjee, Madhumita (2015) Marketing luxury brands across Asian markets: an investigation of consumer luxury value perceptions in China, India and Indonesia. In: American Marketing Association (AMA) 2015 Winter Marketing Educators' Conference: Marketing in a Global, Digital and Connected World; 13-15 Feb 2015, San Antonio, U.S..

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