The antecedents and effects of information technology usage on trade show performance

Singh, Jaywant, Shukla, Paurav and Blankson, Charles (2014) The antecedents and effects of information technology usage on trade show performance. In: 43rd European Marketing Academy (EMAC) Annual Conference: Paradigm Shifts & Interactions; 3-6 Jun 2014, Valencia, Spain. ISBN 9788437094533

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