Is social norms marketing effective? A case study in domestic electricity consumption

Harries, Tim, Rettie, Ruth and Studley, Matthew (2013) Is social norms marketing effective? A case study in domestic electricity consumption. In: Kubacki, Krzysztof and Rundle-Thiele, Sharyn, (eds.) Contemporary issues in social marketing. Newcastle upon Tyne, U.K. : Cambridge Scholars Publishing. pp. 158-172. ISBN 9781443850247

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