Mapping alternatives: a commentary on Cova, B. et al. (2010). 'Navigating between dyads and networks'

Lowe, Sid, Ellis, Nick, Purchase, Sharon, Rod, Michel and Hwang, Ki-Soon (2012) Mapping alternatives: a commentary on Cova, B. et al. (2010). 'Navigating between dyads and networks'. Industrial Marketing Management, 41(2), pp. 357-364. ISSN (print) 0019-8501

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