Rungie, Cam, Laurent, Gilles, Dall'Olmo Riley, Francesca, Morrison, Donald G. and Roy, Tirthankar (2005) Measuring and modeling the (limited) reliability of free choice attitude questions. International Journal of Research in Marketing, 22(3), pp. 309-318. ISSN (online) 0167-8116
Official URL: http://dx.doi.org/doi:10.1016/j.ijresmar.2004.11.0...
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