Avetisyan, Karine and Dall'Olmo Riley, Francesca (2009) "Putting CSR marketing in its place": CSR, COO and the purchase of clothing. In: Academy of Marketing (AM) Annual Conference 2009: Putting Marketing in its Place; 7-9 Jul 2009, Leeds, U.K.
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Official URL: http://www.am2009.org
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Event Title: | Academy of Marketing (AM) Annual Conference 2009: Putting Marketing in its Place |
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) Faculty of Business and Law |
| Depositing User: | Francesca Dall'Olmo Riley |
| Date Deposited: | 11 Dec 2009 14:09 |
| Last Modified: | 11 Dec 2009 14:09 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/9474 |
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