"Putting CSR marketing in its place": CSR, COO and the purchase of clothing

Avetisyan, Karine and Dall'Olmo Riley, Francesca (2009) "Putting CSR marketing in its place": CSR, COO and the purchase of clothing. In: Academy of Marketing (AM) Annual Conference 2009: Putting Marketing in its Place; 7-9 Jul 2009, Leeds, U.K.

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Official URL: http://www.am2009.org
Item Type: Conference or Workshop Item (Paper)
Event Title: Academy of Marketing (AM) Annual Conference 2009: Putting Marketing in its Place
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Faculty of Business and Law
Depositing User: Francesca Dall'Olmo Riley
Date Deposited: 11 Dec 2009 14:09
Last Modified: 11 Dec 2009 14:09
URI: http://eprints.kingston.ac.uk/id/eprint/9474

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