Dall'Olmo Riley, Francesca (2009) Editor's introduction: brand management. In: Dall'Olmo Riley, Francesca, (ed.) Brand management. London : Sage Publications Ltd. (SAGE library in marketing) ISBN 9781848602083
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| Item Type: | Book Section |
|---|---|
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) Faculty of Business and Law |
| Related URLs: | |
| Depositing User: | Francesca Dall'Olmo Riley |
| Date Deposited: | 11 Dec 2009 14:47 |
| Last Modified: | 23 Jul 2012 16:31 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/9473 |
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