Editor's introduction: brand management

Dall'Olmo Riley, Francesca (2009) Editor's introduction: brand management. In: Dall'Olmo Riley, Francesca, (ed.) Brand management. London : Sage Publications Ltd. (SAGE library in marketing) ISBN 9781848602083

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Item Type: Book Section
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Faculty of Business and Law
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Depositing User: Francesca Dall'Olmo Riley
Date Deposited: 11 Dec 2009 14:47
Last Modified: 23 Jul 2012 16:31
URI: http://eprints.kingston.ac.uk/id/eprint/9473

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