de Chematony, Leslie, Dall'Olmo Riley, Francesca and Harris, Fiona (1998) Criteria to assess brand success. Journal of Marketing Management, 14(7), pp. 765-781. ISSN (print) 0267-257x
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Official URL: http://dx.doi.org/10.1362/026725798784867608
| Item Type: | Article |
|---|---|
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) Faculty of Business and Law |
| Depositing User: | Francesca Dall'Olmo Riley |
| Date Deposited: | 09 Dec 2009 14:21 |
| Last Modified: | 09 Dec 2009 14:21 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/9471 |
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