Re-assessing strategic motives of retail internationalisation: the case of the People's Republic of China

Au-Yeung, Amelia Yuen Shan (2004) Re-assessing strategic motives of retail internationalisation: the case of the People's Republic of China. Journal for International Business and Entrepreneurship Development, 2(1), pp. 63-70. ISSN (print) 1549-9324

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Official URL: http://dx.doi.org/doi:10.1504/JIBED.2004.007842


Item Type:Article
Uncontrolled Keywords:retail internationalisation, China, fast moving consumer goods, foreign direct investment, FDI, retail globalisation, business strategy, international business
Research Area:Business and management studies
Faculty, School or Research Centre:Faculty of Business and Law
Faculty of Business and Law > Asia Business Research Centre
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship)
ID Code:819
Deposited By:Anna Englund
Deposited On:11 May 2007
Last Modified:07 Dec 2009 15:47

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