An empirical study of audience impressions of B2C web pages in Japan, China and the UK

Hu, Jian, Shima, Kazuyuki, Oehlmann, Ruediger, Zhao, Jiamin, Takemura, Yasuhiro and Matsumoto, Ken-ichi (2004) An empirical study of audience impressions of B2C web pages in Japan, China and the UK. Electronic Commerce Research and Applications, 3(2), pp. 176-189. ISSN (online) 1567-4223

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Item Type: Article
Uncontrolled Keywords: business to consumer electronic commerce, first impression, cross-cultural effects, visual web design, web usability
Research Area: Computer science and informatics
Faculty, School or Research Centre: Faculty of Computing, Information Systems and Mathematics (until 2011)
Depositing User: Sara Burnett
Date Deposited: 14 May 2007
Last Modified: 17 Nov 2008 17:21
URI: http://eprints.kingston.ac.uk/id/eprint/805

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