How is the internet changing marketing?

Rettie, Ruth (2001) How is the internet changing marketing? In: Academy of Marketing (AM) Annual Conference 2001; Jul 2001, Cardiff, U.K.. ISBN 0953730108

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Item Type:Conference or Workshop Item (Paper)
Additional Information:Also listed as an occasional paper: Rettie, Ruth (2003) How the internet is changing traditional marketing. (Other) Kingston upon Thames, U.K. : Kingston Business School, Kingston University.
Research Area:Business and management studies
Faculty, School or Research Centre:Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship)
Faculty of Business and Law
ID Code:6872
Deposited By:Anna Englund
Deposited On:18 Dec 2009 10:31
Last Modified:18 Dec 2009 10:31

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