How is the internet changing marketing?

Rettie, Ruth (2001) How is the internet changing marketing? In: Academy of Marketing (AM) Annual Conference 2001; Jul 2001, Cardiff, U.K.. ISBN 0953730108

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Item Type: Conference or Workshop Item (Paper)
Event Title: Academy of Marketing (AM) Annual Conference 2001
Additional Information: Also listed as an occasional paper: Rettie, Ruth (2003) How the internet is changing traditional marketing. (Other) Kingston upon Thames, U.K. : Kingston Business School, Kingston University.
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Faculty of Business and Law
Depositing User: Anna Englund
Date Deposited: 18 Dec 2009 10:31
Last Modified: 18 Dec 2009 10:31
URI: http://eprints.kingston.ac.uk/id/eprint/6872

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