M-commerce: a cross-cultural study of adoption in the UK and Hong Kong

Harris, Patricia , Rettie, Ruth and Cheung, Chak Kwan (2005) M-commerce: a cross-cultural study of adoption in the UK and Hong Kong. In: Academy of Marketing (AM) Annual Conference 2005: Marketing: Building Business, Shaping Society; 5-7 Jul 2005, Dublin, Ireland . (Unpublished)

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Official URL: http://am2005.dit.ie/2005/


Item Type:Conference or Workshop Item (Paper)
Research Area:Business and management studies
Faculty, School or Research Centre:Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship)
Faculty of Business and Law
ID Code:6846
Deposited By:Anna Englund
Deposited On:16 Dec 2009 12:10
Last Modified:10 Mar 2010 14:14

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