M-commerce: a cross-cultural study of adoption in the UK and Hong Kong

Harris, Patricia, Rettie, Ruth and Cheung, Chak Kwan (2005) M-commerce: a cross-cultural study of adoption in the UK and Hong Kong. In: Academy of Marketing (AM) Annual Conference 2005: Marketing: Building Business, Shaping Society; 5-7 Jul 2005, Dublin, Ireland. (Unpublished)

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