Word-of-mouse vs word-of-mouth: the effects of the internet on consumer's pre-purchase information-search activities

Martin, Dan and Lomax, Wendy (2001) Word-of-mouse vs word-of-mouth: the effects of the internet on consumer's pre-purchase information-search activities. (Other) Kingston upon Thames, U.K. : Kingston Business School, Kingston University. 19 p. ISBN 1872058132

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