Word-of-mouse vs word-of-mouth: the effects of the internet on consumer's pre-purchase information-search activities

Martin, Dan and Lomax, Wendy (2001) Word-of-mouse vs word-of-mouth: the effects of the internet on consumer's pre-purchase information-search activities. (Other) Kingston upon Thames, U.K. : Kingston Business School, Kingston University. 19 p. ISBN 1872058132

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Item Type: Monograph (Other)
Additional Information: Kingston Business School Occasional Paper No. 45
Physical Location: This book is held in stock at Kingston University Library
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Katrina Clifford
Date Deposited: 22 Oct 2009 11:04
Last Modified: 16 Jul 2012 21:48
URI: http://eprints.kingston.ac.uk/id/eprint/6399

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