An exploratory study into the role of agency remuneration within the context of the advertising budget setting process

Robinson, Helen (2002) An exploratory study into the role of agency remuneration within the context of the advertising budget setting process. (Other) Kingston upon Thames, U.K. : Kingston Business School, Kingston University. 16 p. ISBN 187205823X

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Item Type: Monograph (Other)
Additional Information: Kingston Business School Occasional Paper No. 47
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Katrina Clifford
Date Deposited: 22 Oct 2009 10:57
Last Modified: 16 Jul 2012 21:48
URI: http://eprints.kingston.ac.uk/id/eprint/6397

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