Corporate rebranding: learning from experience

Lomax, Wendy, Mador, Martha and Fitzhenry, Angelo (2002) Corporate rebranding: learning from experience. (Other) Kingston upon Thames, U.K. : Kingston Business School, Kingston University. 14 p. ISBN 1872058280

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Item Type: Monograph (Other)
Additional Information: Kingston Business School Occasional Paper No. 48
Physical Location: This book is held in stock at Kingston University Library
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Services and Administration
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Katrina Clifford
Date Deposited: 22 Oct 2009 10:55
Last Modified: 16 Jul 2012 21:48
URI: http://eprints.kingston.ac.uk/id/eprint/6396

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