The marketing orientation in higher education: the perspectives of academics about its impact on their role

Johnson, Helen (2002) The marketing orientation in higher education: the perspectives of academics about its impact on their role. In: Williams, Gareth, (ed.) The enterprising university: reform, excellence and equity. Buckingham, U.K. : SRHE and Open University Press. pp. 142-153. ISBN 0335210724

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Item Type: Book Section
Research Area: Education
Faculty, School or Research Centre: Faculty of Arts and Social Sciences > School of Education (until January 2013)
Depositing User: Helen Woolfries
Date Deposited: 05 Aug 2009 11:12
Last Modified: 05 Aug 2009 11:12
URI: http://eprints.kingston.ac.uk/id/eprint/6150

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