Johnson, Helen (2002) The marketing orientation in higher education: the perspectives of academics about its impact on their role. In: Williams, Gareth, (ed.) The enterprising university: reform, excellence and equity. Buckingham, U.K. : SRHE and Open University Press. pp. 142-153. ISBN 0335210724Full text not available from this archive.
|Item Type:||Book Section|
|Faculty, School or Research Centre:||Faculty of Arts and Social Sciences > School of Education (until January 2013)|
|Depositing User:||Helen Woolfries|
|Date Deposited:||05 Aug 2009 11:12|
|Last Modified:||05 Aug 2009 11:12|
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