An examination of the stability of operationalisations of multi-item marketing scales

Kalafatis, Stavros P., Sarpong, Samuel and Sharif, Khurram J. (2005) An examination of the stability of operationalisations of multi-item marketing scales. International Journal of Market Research, 47(3), pp. 255-266. ISSN (online) 1470-7853

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Item Type: Article
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Anna Englund
Date Deposited: 24 Apr 2007
Last Modified: 03 Dec 2009 11:32
URI: http://eprints.kingston.ac.uk/id/eprint/593

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