Kalafatis, Stavros P., Sarpong, Samuel and Sharif, Khurram J. (2005) An examination of the stability of operationalisations of multi-item marketing scales. International Journal of Market Research, 47(3), pp. 255-266. ISSN (online) 1470-7853
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| Item Type: | Article |
|---|---|
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) |
| Depositing User: | Anna Englund |
| Date Deposited: | 24 Apr 2007 |
| Last Modified: | 03 Dec 2009 11:32 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/593 |
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