Stokes, David and Lomax, Wendy (2002) Taking control of word of mouth marketing: the case of an entrepreneurial hotelier. Journal of Small Business and Enterprise Development, 9(4), pp. 349-357. ISSN (online) 1462-6004
Full text available as:
|
Text
Stokes-D-540.pdf - Published Version Download (61Kb) | Preview |
Official URL: http://dx.doi.org/doi:10.1108/14626000210450531
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | customer satisfaction, entrepreneurialism, marketing, small- to medium-sized enterprises, tourism |
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) Faculty of Business and Law > Small Business Research Centre |
| Depositing User: | Anna Englund |
| Date Deposited: | 23 Apr 2007 |
| Last Modified: | 16 Jul 2012 21:54 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/540 |
Actions (Repository Editors)
 |
Item Control Page |