Taking control of word of mouth marketing: the case of an entrepreneurial hotelier

Stokes, David and Lomax, Wendy (2002) Taking control of word of mouth marketing: the case of an entrepreneurial hotelier. Journal of Small Business and Enterprise Development, 9(4), pp. 349-357. ISSN (online) 1462-6004

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Item Type: Article
Uncontrolled Keywords: customer satisfaction, entrepreneurialism, marketing, small- to medium-sized enterprises, tourism
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Faculty of Business and Law > Small Business Research Centre
Depositing User: Anna Englund
Date Deposited: 23 Apr 2007
Last Modified: 16 Jul 2012 21:54
URI: http://eprints.kingston.ac.uk/id/eprint/540

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