Research note: point-of-purchase display and brand sales

East, Robert, Eftichiadou, Vicki and Williamson, Michael (2003) Research note: point-of-purchase display and brand sales. The International Review of Retail, Distribution and Consumer Research, 13(1), pp. 127-134. ISSN (print) 0959-3969

Full text not available from this archive.
Item Type: Article
Uncontrolled Keywords: display, point-of-sale, synergy
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Faculty of Business and Law
Depositing User: Anna Englund
Date Deposited: 17 Apr 2007
Last Modified: 03 Dec 2009 11:21
URI: http://eprints.kingston.ac.uk/id/eprint/463

Actions (Repository Editors)

Item Control Page Item Control Page