East, Robert, Eftichiadou, Vicki and Williamson, Michael (2003) Research note: point-of-purchase display and brand sales. The International Review of Retail, Distribution and Consumer Research, 13(1), pp. 127-134. ISSN (print) 0959-3969
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Official URL: http://dx.doi.org/10.1080/0959396032000051701
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | display, point-of-sale, synergy |
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) Faculty of Business and Law |
| Depositing User: | Anna Englund |
| Date Deposited: | 17 Apr 2007 |
| Last Modified: | 03 Dec 2009 11:21 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/463 |
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