Loyalty to product variants: a pilot

Singh, Jaywant, Ehrenberg, Andrew and Gerald, Goodhardt (2004) Loyalty to product variants: a pilot. Journal of Customer Behaviour, 3(2), pp. 123-132. ISSN (print) 1475-3928

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Item Type: Article
Uncontrolled Keywords: product variants, dirichlet, performance measures, loyalty
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Faculty of Business and Law
Depositing User: Anna Englund
Date Deposited: 18 Apr 2007
Last Modified: 20 Jul 2010 09:16
URI: http://eprints.kingston.ac.uk/id/eprint/453

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