Singh, Jaywant, Ehrenberg, Andrew and Gerald, Goodhardt (2004) Loyalty to product variants: a pilot. Journal of Customer Behaviour, 3(2), pp. 123-132. ISSN (print) 1475-3928
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Official URL: http://dx.doi.org/doi:10.1362/1475392041829555
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | product variants, dirichlet, performance measures, loyalty |
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) Faculty of Business and Law |
| Depositing User: | Anna Englund |
| Date Deposited: | 18 Apr 2007 |
| Last Modified: | 20 Jul 2010 09:16 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/453 |
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