Grandcolas, U., Rettie, R. and Marusenko, K. (2003) Web survey bias: sample or mode effect? Journal of Marketing Management, 19(5-6), pp. 541-561. ISSN (print) 0267-257x
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Official URL: http://dx.doi.org/doi:10.1362/026725703322189940
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | internet, market research, administration mode, web and paper, surveys comparison, web research, measurement, surveys, sampling, questionnaire |
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013) |
| Depositing User: | Anna Englund |
| Date Deposited: | 29 Apr 2008 |
| Last Modified: | 03 Dec 2009 10:18 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/448 |
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