Web survey bias: sample or mode effect?

Grandcolas, U., Rettie, R. and Marusenko, K. (2003) Web survey bias: sample or mode effect? Journal of Marketing Management, 19(5-6), pp. 541-561. ISSN (print) 0267-257x

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Item Type: Article
Uncontrolled Keywords: internet, market research, administration mode, web and paper, surveys comparison, web research, measurement, surveys, sampling, questionnaire
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Anna Englund
Date Deposited: 29 Apr 2008
Last Modified: 03 Dec 2009 10:18
URI: http://eprints.kingston.ac.uk/id/eprint/448

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