Pioneer brand advantage with UK consumers

Rettie, Ruth , Hilliar, Simon and Alpert, Frank (2002) Pioneer brand advantage with UK consumers. European Journal of Marketing, 36(7/8), pp. 895-911. ISSN (online) 0309-0566

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Official URL: http://dx.doi.org/doi:10.1108/03090560210430863


Item Type:Article
Uncontrolled Keywords:brands, consumer behaviour, market entry, product introduction, United Kingdom
Research Area:Business and management studies
Faculty, School or Research Centre:Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship)
Faculty of Business and Law
ID Code:432
Deposited By:Anna Englund
Deposited On:28 Apr 2008
Last Modified:18 Dec 2009 11:38

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