Pioneer brand advantage with UK consumers

Rettie, Ruth, Hilliar, Simon and Alpert, Frank (2002) Pioneer brand advantage with UK consumers. European Journal of Marketing, 36(7/8), pp. 895-911. ISSN (online) 0309-0566

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Item Type: Article
Uncontrolled Keywords: brands, consumer behaviour, market entry, product introduction, United Kingdom
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Faculty of Business and Law
Depositing User: Anna Englund
Date Deposited: 28 Apr 2008
Last Modified: 16 Jul 2012 21:49
URI: http://eprints.kingston.ac.uk/id/eprint/432

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