Rettie, Ruth, Hilliar, Simon and Alpert, Frank (2002) Pioneer brand advantage with UK consumers. European Journal of Marketing, 36(7/8), pp. 895-911. ISSN (online) 0309-0566
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Official URL: http://dx.doi.org/doi:10.1108/03090560210430863
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | brands, consumer behaviour, market entry, product introduction, United Kingdom |
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) Faculty of Business and Law |
| Depositing User: | Anna Englund |
| Date Deposited: | 28 Apr 2008 |
| Last Modified: | 16 Jul 2012 21:49 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/432 |
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