The development of a consumer/customer-derived generic typology of positioning strategies

Blankson, Charles and Kalafatis, Stavros P. (2001) The development of a consumer/customer-derived generic typology of positioning strategies. Journal of Marketing Theory and Practice, 9(2), pp. 35-53. ISSN (print) 1069-6679

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Item Type: Article
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Stavros Kalafatis
Date Deposited: 12 Dec 2008 15:13
Last Modified: 03 Dec 2009 11:32
URI: http://eprints.kingston.ac.uk/id/eprint/4183

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