Blankson, Charles and Kalafatis, Stavros P. (2001) The development of a consumer/customer-derived generic typology of positioning strategies. Journal of Marketing Theory and Practice, 9(2), pp. 35-53. ISSN (print) 1069-6679
Full text not available from this archive.| Item Type: | Article |
|---|---|
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) |
| Depositing User: | Stavros Kalafatis |
| Date Deposited: | 12 Dec 2008 15:13 |
| Last Modified: | 03 Dec 2009 11:32 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/4183 |
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