The 'Polychronicity - Multiple Media Use' (P-MMU) scale : a multi-dimensional scale to measure polychronicity in the context of multiple media use

Robinson, Helen R. and Kalafatis, Stavros P. (2018) The 'Polychronicity - Multiple Media Use' (P-MMU) scale : a multi-dimensional scale to measure polychronicity in the context of multiple media use. Journal of Marketing Management, 33(17-18), pp. 1421-1442. ISSN (print) 0267-257X

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