Are you listening to me: effect of recommendation rejection and acceptance on the WOM Sender?

Chawdhary, Rahul, Dall'Olmo Riley, Francesca and Lomax, Wendy (2017) Are you listening to me: effect of recommendation rejection and acceptance on the WOM Sender? In: Academy of Marketing (AM) Conference 2017: Freedom Through Marketing: Looking Back, Going Forward; 3-6 Jul 2017, Hull, U.K..

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Item Type: Conference or Workshop Item (Paper)
Event Title: Academy of Marketing (AM) Conference 2017: Freedom Through Marketing: Looking Back, Going Forward
Organising Body: Academy of Marketing
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Innovation) (from August 2013)
Faculty of Business and Law
Depositing User: Rahul Chawdhary
Date Deposited: 20 Jul 2017 13:46
Last Modified: 20 Jul 2017 13:46
URI: http://eprints.kingston.ac.uk/id/eprint/38645

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