Four steps to ensuring best practice in new brand launches

Crisafulli, Benedetta and Singh, Jaywant (2017) Four steps to ensuring best practice in new brand launches. Admap, May, pp. 10-12. ISSN (print) 0001-8295

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Item Type: Article
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Innovation) (from August 2013)
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Depositing User: Jaywant Singh
Date Deposited: 14 Jun 2017 12:50
Last Modified: 18 Jul 2017 14:56
URI: http://eprints.kingston.ac.uk/id/eprint/38252

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