Customer value perception : understanding customer response to company’s CSR initiatives

Annan-Diab, Fatima and Jensen, Barbara (2017) Customer value perception : understanding customer response to company’s CSR initiatives. In: Aluchna, Maria and Idowu, Samuel O., (eds.) The dynamics of corporate social responsibility : a critical approach to theory and practice. Springer International Publishing. pp. 53-70. (CSR, Sustainability, Ethics & Governance) ISSN (print) 2196-7075 ISBN 9783319390888

Full text not available from this archive.
Item Type: Book Section
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Innovation) (from August 2013)
Depositing User: Catherine Deere
Date Deposited: 12 May 2017 10:41
Last Modified: 12 May 2017 10:41
URI: http://eprints.kingston.ac.uk/id/eprint/38169

Actions (Repository Editors)

Item Control Page Item Control Page