Managing the reputation of the banking industry consequent to the financial crisis : antecedents of customer memory and recall

Kottasz, Rita and Bennett, Roger (2012) Managing the reputation of the banking industry consequent to the financial crisis : antecedents of customer memory and recall. In: 11th International Marketing Trends Conference; 19-21 Jan 2012, Venice, Italy.

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Item Type: Conference or Workshop Item (Paper)
Event Title: 11th International Marketing Trends Conference
Organising Body: ESCP Europe, Università Ca' Foscari Venezia
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Catherine Deere
Date Deposited: 09 May 2017 13:01
Last Modified: 09 May 2017 13:01
URI: http://eprints.kingston.ac.uk/id/eprint/38041

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