Lead user influence on new product development decisions of UK theatre companies: an empirical study

Bennett, Roger and Kottasz, Rita (2001) Lead user influence on new product development decisions of UK theatre companies: an empirical study. International Journal of Arts Management, 3(2), pp. 28-39. ISSN (print) 1480-8986

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Item Type: Article
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Anna Englund
Date Deposited: 20 Mar 2017 11:28
Last Modified: 20 Mar 2017 11:28
URI: http://eprints.kingston.ac.uk/id/eprint/37800

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