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Advertising planning, ad‐agency use of advertising models, and the academic practitioner divide

Gabriel, Helen, Kottasz, Rita and Bennett, Roger (2006) Advertising planning, ad‐agency use of advertising models, and the academic practitioner divide. Marketing Intelligence & Planning, 24(5), pp. 505-527. ISSN (print) 0263-4503

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Item Type: Article
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Catherine Deere
Date Deposited: 16 Mar 2017 13:20
Last Modified: 16 Mar 2017 13:20
URI: http://eprints.kingston.ac.uk/id/eprint/37758

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