' 10 million followers and counting ': how digital brand alliances between online influencers and brands impact consumer value perceptions

Singh, Jaywant, Quamina, La Toya and Xue, Melanie (2017) ' 10 million followers and counting ': how digital brand alliances between online influencers and brands impact consumer value perceptions. In: 45th Academy of Marketing Science (AMS) Annual Conference; 24 - 26 May 2017, Coronado Island, U.S..

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Item Type: Conference or Workshop Item (Paper)
Event Title: 45th Academy of Marketing Science (AMS) Annual Conference
Organising Body: Academy of Marketing Science
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Innovation) (from August 2013)
Depositing User: Jaywant Singh
Date Deposited: 27 Feb 2017 14:51
Last Modified: 21 Jul 2017 07:08
URI: http://eprints.kingston.ac.uk/id/eprint/37664

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