Influence of consumer vanity on employment of impression management tactics and their consequences on conspicuous consumption orientation

Shukla, Paurav, Purani, Keyoor and Singh, Jaywant (2017) Influence of consumer vanity on employment of impression management tactics and their consequences on conspicuous consumption orientation. In: American Marketing Association (AMA) 2017 Winter Conference: Better Marketing for a Better World; 17-19 Feb 2017, Orlando, Florida, U.S..

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Item Type: Conference or Workshop Item (Paper)
Event Title: American Marketing Association (AMA) 2017 Winter Conference: Better Marketing for a Better World
Organising Body: American Marketing Association
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Innovation) (from August 2013)
Depositing User: Jaywant Singh
Date Deposited: 27 Feb 2017 15:29
Last Modified: 27 Feb 2017 15:29
URI: http://eprints.kingston.ac.uk/id/eprint/37663

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