Revisiting the conceptualisation of the employer brand phenomenon: the brand equity approach

Kudret, Selin (2011) Revisiting the conceptualisation of the employer brand phenomenon: the brand equity approach. In: 7th Global Brand Conference of the Academy of Marketing (AM) Brand, Corporate Identity and Reputation SIG: Brand, Identity and Reputation: Exploring, Creating New Realities and Fresh Perspectives on Multi-Sensory Experiences; 05-07 Apr 2011, Oxford, U.K.. (Unpublished)

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Item Type: Conference or Workshop Item (Paper)
Event Title: 7th Global Brand Conference of the Academy of Marketing (AM) Brand, Corporate Identity and Reputation SIG: Brand, Identity and Reputation: Exploring, Creating New Realities and Fresh Perspectives on Multi-Sensory Experiences
Organising Body: Academy of Marketing
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Department of Management) (from August 2013)
Depositing User: Dr Selin Kudret
Date Deposited: 23 Dec 2016 14:19
Last Modified: 23 Dec 2016 14:19
URI: http://eprints.kingston.ac.uk/id/eprint/36971

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