Revisiting the conceptualisation of the employer brand phenomenon: the brand equity approach

Kudret, Selin (2011) Revisiting the conceptualisation of the employer brand phenomenon: the brand equity approach. In: 7th Global Brand Conference of the Academy of Marketing (AM) Brand, Corporate Identity and Reputation SIG: Brand, Identity and Reputation: Exploring, Creating New Realities and Fresh Perspectives on Multi-Sensory Experiences; 05-07 Apr 2011, Oxford, U.K.. (Unpublished)

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