Consumers’ multi-channel shopping experience in the UK grocery sector: purchase behaviour, motivations and perceptions

Harris, Patricia, Robinson, Helen, Dall'Olmo Riley, Francesca and Hand, Chris (2016) Consumers’ multi-channel shopping experience in the UK grocery sector: purchase behaviour, motivations and perceptions. In: 2016 Academy of Marketing Science (AMS) World Marketing Congress: Marketing at the Confluence between Entertainment and Analytics; 19-23 Jul 2016, Paris, France.

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Item Type: Conference or Workshop Item (Paper)
Event Title: 2016 Academy of Marketing Science (AMS) World Marketing Congress: Marketing at the Confluence between Entertainment and Analytics
Organising Body: Academy of Marketing Science
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Innovation) (from August 2013)
Depositing User: Helen Robinson
Date Deposited: 15 Dec 2016 09:06
Last Modified: 15 Dec 2016 09:06
URI: http://eprints.kingston.ac.uk/id/eprint/36830

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