Media multitasking: an exploration of the behavioural phenomenon of multiple media use in the U.K., Germany and Australia

Robinson, Helen (2016) Media multitasking: an exploration of the behavioural phenomenon of multiple media use in the U.K., Germany and Australia. In: Academy of Marketing (AM) Conference 2016: Radical Marketing; 4-7 Jul 2016, Newcastle, U.K..

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Item Type: Conference or Workshop Item (Paper)
Event Title: Academy of Marketing (AM) Conference 2016: Radical Marketing
Organising Body: Academy of Marketing (AM)
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Innovation) (from August 2013)
Depositing User: Helen Robinson
Date Deposited: 09 Jan 2017 19:35
Last Modified: 09 Jan 2017 20:09
URI: http://eprints.kingston.ac.uk/id/eprint/36828

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