Social amplification : a mechanism in the spread of brand usage

East, Robert, Uncles, Mark D., Romaniuk, Jenni and Lomax, Wendy (2017) Social amplification : a mechanism in the spread of brand usage. Australasian Marketing Journal, 25(1), pp. 20-25. ISSN (print) 1441-3582

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Item Type: Article
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law (until 2017)
Faculty of Business and Law (until 2017) > Kingston Business School (Strategy, Marketing and Innovation) (from August 2013)
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Depositing User: Katrina Clifford
Date Deposited: 12 Jan 2017 11:12
Last Modified: 21 Jun 2018 02:05
URI: http://eprints.kingston.ac.uk/id/eprint/36818

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