Social amplification : a mechanism in the spread of brand usage

East, Robert, Uncles, Mark D., Romaniuk, Jenni and Lomax, Wendy (2016) Social amplification : a mechanism in the spread of brand usage. Australasian Marketing Journal, ISSN (print) 1441-3582 (Epub Ahead of Print)

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Item Type: Article
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Innovation) (from August 2013)
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Depositing User: Katrina Clifford
Date Deposited: 12 Jan 2017 11:12
Last Modified: 12 Jan 2017 11:12
URI: http://eprints.kingston.ac.uk/id/eprint/36818

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