Influence of local and foreign visual aesthetics and personality traits on Chinese consumers’ luxury purchase intentions

Shukla, Paurav, Singh, Jaywant and Dall'Olmo Riley, Francesca (2017) Influence of local and foreign visual aesthetics and personality traits on Chinese consumers’ luxury purchase intentions. In: American Marketing Association (AMA) 2017 Winter Conference: Better Marketing for a Better World; 17-19 Feb 2017, Orlando, Florida, U.S..

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Item Type: Conference or Workshop Item (Paper)
Event Title: American Marketing Association (AMA) 2017 Winter Conference: Better Marketing for a Better World
Organising Body: American Marketing Association
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Innovation) (from August 2013)
Depositing User: Jaywant Singh
Date Deposited: 21 Nov 2016 14:26
Last Modified: 02 Mar 2017 16:33
URI: http://eprints.kingston.ac.uk/id/eprint/36619

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