‘Rising by sin’: consumer evaluation of social cause-brand alliances in stigmatised and non-stigmatised industries

Xue, Melanie, Singh, Jaywant and Farashah, Ali Dehghanpur (2017) ‘Rising by sin’: consumer evaluation of social cause-brand alliances in stigmatised and non-stigmatised industries. In: American Marketing Association (AMA) 2017 Winter Conference: Better Marketing for a Better World; 17-19 Feb 2017, Orlando, Florida, U.S..

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Item Type: Conference or Workshop Item (Paper)
Event Title: American Marketing Association (AMA) 2017 Winter Conference: Better Marketing for a Better World
Organising Body: American Marketing Association
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Innovation) (from August 2013)
Depositing User: Jaywant Singh
Date Deposited: 21 Nov 2016 14:20
Last Modified: 02 Mar 2017 16:32
URI: http://eprints.kingston.ac.uk/id/eprint/36618

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