'Too bad to be true' : the effect of guilt appeal intensity in cause-related marketing

Singh, Jaywant, Crisafulli, Benedetta and Shukla, Paurav (2016) 'Too bad to be true' : the effect of guilt appeal intensity in cause-related marketing. In: American Marketing Association (AMA) 2017 Winter Conference: Better Marketing for a Better World; 17-19 Feb 2017, Orlando, Florida, U.S..

Full text not available from this archive.
Item Type: Conference or Workshop Item (Paper)
Event Title: American Marketing Association (AMA) 2017 Winter Conference: Better Marketing for a Better World
Organising Body: American Marketing Association
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Innovation) (from August 2013)
Depositing User: Jaywant Singh
Date Deposited: 21 Nov 2016 14:02
Last Modified: 24 Feb 2017 17:17
URI: http://eprints.kingston.ac.uk/id/eprint/36617

Actions (Repository Editors)

Item Control Page Item Control Page