Lowe, Sid, Carr, Adrian N., Thomas, Michael and Lorraine, Watkins-Mathys (2005) The fourth hermeneutic in marketing theory. Marketing Theory, 5(2), pp. 185-203. ISSN (print) 1470-5931
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Official URL: http://dx.doi.org/doi:10.1177/1470593105052471
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | hermeneutics, incommensurability, marketing theory, morality, paradigmapping, relativism, wisdom |
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) Faculty of Business and Law Faculty of Business and Law > Asia Business Research Centre |
| Depositing User: | Anna Englund |
| Date Deposited: | 02 Apr 2007 |
| Last Modified: | 20 Jul 2010 08:46 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/362 |
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