The fourth hermeneutic in marketing theory

Lowe, Sid, Carr, Adrian N., Thomas, Michael and Lorraine, Watkins-Mathys (2005) The fourth hermeneutic in marketing theory. Marketing Theory, 5(2), pp. 185-203. ISSN (print) 1470-5931

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Item Type: Article
Uncontrolled Keywords: hermeneutics, incommensurability, marketing theory, morality, paradigmapping, relativism, wisdom
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Faculty of Business and Law
Faculty of Business and Law > Asia Business Research Centre
Depositing User: Anna Englund
Date Deposited: 02 Apr 2007
Last Modified: 20 Jul 2010 08:46
URI: http://eprints.kingston.ac.uk/id/eprint/362

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