Lowe, Sid, Carr, Adrian N. and Thomas, Michael (2004) Paradigmapping marketing theory. European Journal of Marketing, 38(9/10), pp. 1057-1064. ISSN (online) 0309-0566
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Official URL: http://dx.doi.org/doi:10.1108/03090560410548861
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | epistemology, marketing theory |
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) Faculty of Business and Law Faculty of Business and Law > Asia Business Research Centre |
| Depositing User: | Anna Englund |
| Date Deposited: | 03 Apr 2007 |
| Last Modified: | 20 Jul 2010 08:45 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/361 |
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