Audience behaviour or buyer behaviour : what can models of brand buying behaviour say about arts audiences?

Hand, Chris and Dall'Olmo Riley, Francesca (2016) Audience behaviour or buyer behaviour : what can models of brand buying behaviour say about arts audiences? International Journal of Arts Management, 19(1), pp. 69-82. ISSN (print) 1480-8986

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Item Type: Article
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Innovation) (from August 2013)
Depositing User: Christopher Hand
Date Deposited: 26 Sep 2016 12:51
Last Modified: 14 Oct 2016 10:05
URI: http://eprints.kingston.ac.uk/id/eprint/36078

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